Top chefs are openly embracing kitchen shortcuts, with Vivek Singh of The Cinnamon Club using canned tomatoes for a butter chicken recipe. More home cooks are sharing their hacks too, from frozen fish fingers to sauce in a jar. What’s your secret weapon?
“WE'VE LOOKED AT HOW LONG PEOPLE ARE PREPARED TO COOK FOR ON A WEEKDAY EVENING – 30 MINUTES IS A REAL SWEET SPOT”
Restaurant-quality but budget-friendly. It’s no secret that we’re cooking and hosting at home more. Whether you’re a pro in the kitchen or just love good food we’re finding clever ways to level up
72%
of those surveyed say Indian food is the most popular fakeaway to attempt at home
There’s been a rise in younger cooks embracing the no-recipe approach. That means freestyling is where it’s at right now, to create simple, nourishing and stunning content for social media
70%
of customers aged over 45 who were surveyed still use traditional recipe books
