STRONG ROOTS

DOWN TO EARTH

Protecting the planet is an overwhelming task, but looking for ways to make our food more sustainable is a good place to start – and the ways to do it get more tempting by the day

59%

of respondents said they were more likely to buy a product if it had sustainable credentials

COUNTING PLANTS NOT CALORIES

More is more when it comes to nutrients, and a great way to achieve this is by increasing your plant intake. We’re still here for the smoothies, but there are new ways to up the plant count

“RATHER THAN HEALTH BEING ABOUT TAKING THINGS AWAY, WE’VE SEEN MORE INTEREST IN POSITIVE HEALTH, AND ADDING NUTRITION TO YOUR PLATE”

PURE AND SIMPLE

It’s back to basics for many of us, due to a growing awareness about ultra-processed foods. We’re turning away from low-fat, highly processed products in favour of old-fashioned ingredients

50%

of those surveyed proactively avoid processed foods

EMBRACING BASIC

We eat with our senses, so knowing the back story makes for double the enjoyment. Our tastes reflect an interest in how our favourite foods are made and how we can buy the best of it when our kitchens aren’t set up for cottagecore hobbies

38%

of respondents make bread from scratch

FOR MORE VIEW THE WHOLE REPORT