TAKING CARE
OF YOU

BIG BUNS

Indulgence is back, and this time it’s buttery. With greater understanding of the benefits of eating for pleasure comes a willingness to make sure we’re maximising those ‘treat’ moments. Chocolate butter? We’re here for it.

“2024 IS THE YEAR THAT WE EMBRACED THE CROOKIE – THE CROISSANT STUFFED WITH COOKIE DOUGH”

PAW-FECT PARENTS

The animals we share our homes with may live there rent-free, but it’s clear that looking after a pet is also a way of taking care of yourself. Remember that next time they pinch food from the table.

50%

of owners who responded said they spend between £51-£100 a month on pet food

SPICE? THAT’S LIT

Gone are the days when the only heat we could handle was Colman’s Mustard. We’re now drizzling pizza with hot honey and making spicy margaritas as standard

“WHILE WE’VE NOT QUITE REACHED TWO MILLION SCOVILLES ON THESE SHORES, OUR DESIRE FOR SPICE STILL RANKS SECOND HIGHEST IN EUROPE”

PANTRY GLOW-UP

Food can be good for the mood long before it’s on your fork. Sustainability, branding, health properties and a dose of hype can all make a product a must-have. And if you want to treat yourself to a drizzle of olive oil and a sprinkle of salt on your ice cream, lean in

“CONSUMERS ARE EATING WHAT THEY LIKE, WHEN THEY LIKE AND WITH WHAT THEY LIKE”

FOR MORE VIEW THE WHOLE REPORT